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Meme's avatar

Would be nice if you include table like data which can be processed and not a screen shot which is useless for any analysis. Thanks.

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Hadi Al Rashid's avatar

Apologies if I got this wrong but for your gross margin CAC Payback formula why are you multiplying by 12 if your S&M and new ARR is quarterly?

For public software companies your formula is using annualized new ARR but using quarterly S&M expense and then multiplying this by 12?

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