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Meg Bear's avatar

Thank you for writing this - I was having this exact discussion just yesterday - multiple layered problems here adding on to your list - moving to value/outcome pricing gives a different nuance to the "recurring" revenue story - is it recurring or reoccurring - not just in the contract but in the mind of the customer. Predicting churn and growth both need to new models. Lots of phantom (h/t Jake Saper) or temporal product market fit in the mix. Essentially all the elements of our ability to predict growth and health of a business are vulnerable at the same time. This is not a moment for rookies - or maybe it is precisely a moment for rookies. Lots of unlearning required to sort out what the true patterns are.

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