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David Wilkens's avatar

I'd be interested to know if you have been tracking marketing and sales spend as a percentage of revenue for Saas over the last few years aka the sales efficiency ratio. If so how has it trended and are there correlations with other metrics such as NRR, net new ARR and the valuation multiples you track.

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Deepak Chaulagai's avatar

Thanks for the update/insights. Much appreciated.

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