Today Braze filed their initial S-1 statement. A S-1 is a document companies file with the SEC in preparation for listing their shares on an exchange like the NYSE or NASDAQ. The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more. The purpose of the detailed information is to help investors (both institutional and retail) make informed investment decisions. There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. As far as an expected timeline - typically companies launch their roadshow ~3 weeks after filing their initial S-1 (the roadshow launches with an updated S-1 that contains a price range). After the roadshow launch there’s typically ~2 weeks before the stock starts trading. So we’re looking at roughly 5 weeks before any retail investor can buy the stock.
Thanks for the brief on braze! Quick question to clarify the CAC payback calculation : say 3Q21 S&M is $10M, net new ARR in Sept is $5m and GPM is 80%, you get (10 / 5 *. 8) * 12 = 30 months? Thanks
I didn't check the number, but basically the concept of CAC is how many "months" needed for acquiring new customer(i.e. revenue or gross profit). Thus in your calculation, I suppose the S&M and new ARR are in quarter instead of month, so it should be (10/5*.8)/4(converted to month)*12.
Thanks for the brief on braze! Quick question to clarify the CAC payback calculation : say 3Q21 S&M is $10M, net new ARR in Sept is $5m and GPM is 80%, you get (10 / 5 *. 8) * 12 = 30 months? Thanks
I didn't check the number, but basically the concept of CAC is how many "months" needed for acquiring new customer(i.e. revenue or gross profit). Thus in your calculation, I suppose the S&M and new ARR are in quarter instead of month, so it should be (10/5*.8)/4(converted to month)*12.
FYI