Qualtrics: Benchmarking the S1 Data

Recently Qualtrics filed their initial S1 statement. Currently Qualtrics is a subsidiary of SAP (SAP acquired Qualtrics in 2019), and Qualtrics is spinning out as an independent public company. A S1 is a document companies file with the SEC in preparation for listing their shares on an exchange like the NYSE or NASDAQ. The document contains a plethora of information on the company including a general overview, up to date financials, risk factors to the business, cap table highlights and much more. The purpose of the detailed information is to help investors (both institutional and retail) make investment decisions. There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. As far as an expected timeline - typically companies launch their roadshow ~3 weeks after filing their initial S1 (the roadshow launches with an updated S1 with a price range). After the roadshow launch there’s typically ~2 weeks before the stock starts trading. So we’re looking at roughly 5 weeks before any retail investor can buy the stock.

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